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Robert Mann, The Ad That Changed America (2011)




Genre: Speech

Place Covered: Baton Rouge, East Baton Rouge Parish, Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 2011-11-02

Duration: 00:24:54

Subjects: Rotary Club of Baton Rouge | Mann, Robert, 1958- | Authors | Politics | Elections, 1964 | United States presidential election, 1964 | Johnson, Lyndon B. (Lyndon Baines), 1908-1973 | Political campaigns | Campaign advertising | History


  • Mann, Bob Speaker


A speech by Robert Mann before the Baton Rouge Rotary Club on November 2, 2011. Mann is a professor at the LSU Manship School of Mass Communication and the author of “Daisy Petals and Mushroom Clouds: LBJ, Barry Goldwater and the Ad That Changed American Politics.” He discusses the famous “Daisy Girl” television spot from President Lyndon B. Johnson’s 1964 presidential campaign and how it changed political campaign advertising.