Renee Areng, Visit Baton Rouge (2014)
The Press Club
Details
Collection:LPB
Genre: News, Public Affairs, Speech
Place Covered: Baton Rouge, East Baton Rouge Parish, Louisiana
Copyright Holder: Louisiana Educational Television Authority
Date Issued: 2014-05-05
Duration: 00:27:25
Subjects: BATON ROUGE PRESS CLUB | Areng, Renee | Visit Baton Rouge | Tourism | Miss USA Pageant | Bayou Country Superfest
Contributors:
- Areng, Renee Speaker
Description
A speech by Renee Areng before the Baton Rouge Press Club on May 5, 2014 Areng is the vice president of Visit Baton Rouge. She discusses: their recent rebranding; their accreditation with the Destination Marketing Association International; their recent awards; the victories of 2012; trends in the areas of hotel rates, hotel occupancy, and conventions and groups; research into the generational trends of travelers; their marketing efforts through editorials, advertising placements, and social media; the international visibility of Baton Rouge through Brand USA; and the success of Bayou Country Superfest and the Miss USA Pageant.