User Login

Login Access

Search the Collections

Black Insurance Companies (1985)




Genre: Newsmagazine

Place Covered: Louisiana

Copyright Holder: Louisiana Educational Television Authority

Date Issued: 1985-02-3

Duration: 00:09:57

Subjects: African American business enterprises | Insurance Industry | HEALTH INSURANCE | LIFE INSURANCE | Burial insurance


  • Hinton, Rob Host
  • Stewart, Genevieve Producer
  • Misshore, Wydell Interviewee
  • Sheeler, Homer Interviewee


This segment from the February 3, 1985, episode of the series “Folks” features Genevieve Stewart’s report on the history of black-owned insurance companies in Louisiana. Stewart reports that the insurance companies first offered burial insurance and later expanded into life insurance and health insurance. She interviews Wydell Misshore of Geddes-Willis Insurance Company and Homer Sheeler of Purple Shield Insurance Company. Host: Rob Hinton